Doing is the difference.

Paul S. Heirendt is an author, keynote speaker, entrepreneur, producer, craftsman and musician. Across decades of building companies and standing on stages from SXSW to Singularity University, one principle has held: nothing happens until you do something.

That conviction became the ASK Principle — the deliberate Application of Skills and Knowledge — and the foundation for the book series Entrepreneur's Guide to Startup Success.

When he isn't writing or speaking, Paul leads Big River Media Group in St. Louis, producing live events, podcasts, livestreams and pay-per-view experiences for clients ranging from local nonprofits to global brands.